D2C Personal Finance: Why SaaS Fails When Services Whisper Louder
D2C personal finance startups in India face a seductive trap: high-margin services derail product-market fit. The India Stack enables pure SaaS plays now. But certain services still unlock growth—if architected as moats, not distractions.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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