D2C Personal Finance: Why Scaling Breaks Founder Minds
D2C personal finance in India is hitting inflection points. Founders face a specific anxiety pattern as AUM grows. Recognizing the pattern matters more than managing it.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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