D2C Personal Finance Talent War: Salary, Equity, Attrition Reality
D2C personal finance startups compete for talent against fintech giants and banks. Salary benchmarks range ₹15–40L for mid-level roles; equity vests over four years, not two. Attrition hits 18–24% annually because founders underestimate non-linear growth in compliance and risk teams.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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