B2B vs B2C e-commerce: India's unit economics diverge
B2C e-commerce in India faces a CAC-to-LTV ceiling around 1:3, while B2B e-commerce is capturing 60% gross margins with 90-day sales cycles. The India Stack enables B2B to win where B2C cannot.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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