Bootstrap or VC in Indian E-commerce? Timing Matters.
Indian e-commerce splits into two viable paths: bootstrap for niche, high-margin verticals; VC for marketplace scale. The India Stack changed unit economics. Timing your capital choice matters more than the choice itself.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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