E-commerce Founders: Why You're Burning Out (And How to Stop)
Indian e-commerce founders face unique pressures: unit economics that break at scale, customer acquisition costs that rival revenue, and a market that rewards founders who live in their operations. This isn't motivational advice. This is survival.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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