Why E-commerce Founders Fundraise in Circles
Indian e-commerce founders raise capital to reduce burn. But fundraising itself becomes the burn. The anxiety of the next round destroys product velocity and team stability. We map the cycle and one way out.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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