E-commerce at scale: when your team breaks (and how to fix it)
Indian e-commerce founders scale to ₹50–100 crore revenue, then hit a wall. The problem isn't product-market fit. It's organizational debt. We map the specific team structures that work at each growth stage.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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