E-commerce Idea to MVP: The Validation Checklist
Most e-commerce founders in India skip validation and build for problems that don't exist. Before you write code, test three assumptions: customer willingness to pay, unit economics viability, and logistics feasibility. This checklist separates founders who'll survive 2025 from those burning cash.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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