When Indian e-commerce founders should expand internationally
Indian e-commerce founders expand too early, before unit economics solidify. Southeast Asia looks obvious but requires different logistics playbooks. The real window opens at ₹500 Cr revenue with 40%+ unit margins.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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