Niche First: How Indian E-commerce Scales Without Losing Edge
India's e-commerce winners start narrow, not wide. The data shows niche players capture unit economics faster, then expand systematically. Broad horizontals struggle with logistics and trust in tier-2+ markets.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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