E-commerce Product Launch in India: The Actual Playbook
India's e-commerce market grew 28% YoY to $55B in 2023. But 90% new launches fail silently. This is the step-by-step playbook that works: beta mechanics, waitlist conversion, pricing strategy, and community-first distribution.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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