E-commerce SaaS in India: When Services Kill Your Margins
Indian e-commerce SaaS founders slip into services work to survive. High-touch implementation becomes the business. We map when this kills unit economics and when it's actually necessary.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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