Why E-commerce Founders Break at ₹50 Cr Revenue
E-commerce scaling in India creates predictable anxiety cycles. Most founders hit a wall between ₹40–60 Cr ARR. Understanding the pattern helps you survive it.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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