Ed-tech B2B vs B2C: India's Unit Economics Reality
B2C ed-tech in India faces 40-60% annual churn and CAC payback of 18+ months. B2B (schools, coaching centers) offers 3-5x longer retention but requires 6-12 month sales cycles. The real play: B2B2C hybrids that leverage India's school infrastructure.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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