EV Distribution in India: D2C Loses to Channel Economics
D2C works for Tesla in California. It fails in India's EV market. Channel partners move 70% of units. Capital, service density, and financing make intermediaries non-negotiable.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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