Why EV Companies Fail at Digital-Only in India
India's EV market demands offline-first strategy, not digital convenience. 78% of commercial vehicle buyers never visit a brand website. Digital-only playbooks built for metros collapse in Bharat's tier-2 and tier-3 cities.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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