Why EV Founders Ignore Market Signals: The Sunk-Cost Trap
India's EV founders are sitting on dead products while market data screams pivot. The problem isn't the data. It's psychological anchoring to capital already burned. Understanding this trap separates winners from walking losses.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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