White-Label vs Brand: EV Strategy Inflection in India
India's EV market is moving from component assembly to brand defensibility. White-label makes sense at sub-₹10L, but breaks apart at scale. The inflection happens around 50,000 units annually.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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