Embedded Finance: India's API Layer Won't Own the Moat
India's embedded finance story isn't about APIs. The moat belongs to verticals controlling user behavior and data. API-first plays become commodities within 18 months.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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