Why Embedded Finance Cofounders Fight (And How to Stop It)
Embedded finance in India is growing 45% YoY, but cofounder misalignment is killing startups before scale. The sector's unique pressures—regulatory arbitrage, partner dependency, and margin compression—create specific conflict patterns. Resolve them early or watch your cap table implode.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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