Embedded Finance in India: Direct Loss vs Platform Win
Direct fintech apps lose unit economics racing for brand. Embedded finance platforms piggyback on existing user trust. India Stack timing makes embedding the only viable path.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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