Embedded Finance in India: Enterprise Wins Fast, SMBs Win Big
Enterprise embedded finance in India scales faster but SMB embedded finance captures larger TAM. The India Stack makes SMB adoption possible now. Timing matters more than customer size.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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