Why Embedded Finance Founders in India Feel Alone
Embedded finance looks inevitable on paper. But India's founders building it face structural isolation—fragmented regulatory clarity, partner reluctance, and thin operating margins. Understanding why separates survivors from burnouts.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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