Embedded Finance Founders: Why You're Burning Out (And How to Stop)
Embedded finance founders in India are running at unsustainable speed. The sector's growth—UPI hitting 12B transactions in 2024—masks a brutal founder burnout reality. Specific self-care habits, grounded in India's operating context, separate survivors from casualties.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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