Why Embedded Finance Founders Keep Diluting Their Product
Embedded finance founders in India are caught in an anxiety loop: chase capital, compromise product velocity, lose early user trust, raise again cheaper. The India Stack has made the unit economics possible. But fundraising panic is making them invisible. We mapped the real cost.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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