Embedded Finance in India: Unit Economics at Scale
Embedded finance in India shows early traction but path to profitability remains unclear. Unit economics depend on three cost lines: customer acquisition, transaction processing, and credit loss. Winners emerge when one cost line collapses first.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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