Why Embedded Finance Founders Negotiate Like Frightened Deer
Embedded finance founders in India often negotiate from scarcity rather than strength. This fear—rooted in real constraints—translates into worse terms, slower funding, and diluted equity. Confident founders anchor differently.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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