Series A Changes Everything: Embedded Finance Founders Unprepared
Embedded finance founders in India treat Series A as a funding event, not a business model pivot. The shift from merchant acquisition to partner lock-in, from unit economics to network defensibility, catches most unprepared. Three mental models break at scale.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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