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Sector Thesis·4 min read·Week 21

Why Embedded Finance Startups Fail: Team Conflict Red Flags

Embedded finance in India hit $2B TVL in 2023. Most failures aren't product failures—they're team implosions. Early warning signs appear in months 3-7, not year 2.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#embedded-finance#india-startup-teams#co-founder-dynamics#early-stage-operations

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Why Embedded Finance Startups Fail: Team Conflict Red Flags · Aletheia Insights