Embedded Finance in India: Who to Partner, What to Build
India's embedded finance market is fragmented between API-first fintechs, banking partnerships, and NBFC integrations. Success depends on choosing the right partners early and knowing which capabilities to build in-house. We map the vendor landscape and timing playbook.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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