Why Energy Tech Startups Fail at D2C in India
Energy tech startups in India assume D2C works like SaaS. It doesn't. Distribution through channels costs less, reaches faster, and survives power cuts. The math changes when your customer base is fragmented across 500,000 villages.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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