B2B vs B2C SaaS in India: Unit Economics Reality
B2B SaaS in India has 18-24 month payback cycles. B2C SaaS burns cash faster but scales through UPI/fintech. Unit economics differ fundamentally—B2B needs enterprise depth, B2C needs network velocity.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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