Why SaaS in India Needs Community, Not Salesforce
Enterprise SaaS in India is copying US playbooks and losing. Community-led growth—WhatsApp groups, operator influencers, trust networks—converts 3x faster. India's fragmented SMB market demands hyperlocal, relationship-first distribution.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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