Enterprise SaaS in India: Why Direct Sales Fails
Direct sales models imported from the US collapse in India's fragmented market. Success requires channel-first GTM, government relationships, and payment stack awareness. The playbook is unfamiliar—and that's the advantage.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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