Why Indian SaaS Founders Ignore Pivot Signals
Indian SaaS founders cling to failing products despite clear market rejection. Sunk costs—both financial and emotional—override rational decision-making. The psychology mirrors the India Stack itself: path dependency becomes a trap.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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