Event Tech Sales in India: 18-Month Cycles, Multiple Stakeholders
Event tech vendors in India face fragmented buying committees, 18-24 month sales cycles, and deal sizes between ₹5-40 lakhs for SMBs. Success requires identifying finance approval owners early, not just event managers. The India Stack enables faster verification and payment, but adoption remains uneven.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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