Event Tech in India: Why B2B Wins, B2C Burns Cash
B2C event platforms in India face 18-24 month sales cycles and CAC payback periods exceeding LTV. B2B event tech—ticketing, registration, venue management—shows 6-8 month payback with repeat revenue. The structural difference isn't execution; it's unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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