Event Tech in India: Why D2C Fails, Channel Wins
Event tech companies pursuing direct-to-consumer models in India face fatal unit economics and discovery problems. Channel distribution—through corporate procurement, event agencies, and venue networks—is 3-4x faster to revenue and 40% cheaper to acquire per transaction.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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