Event Tech in India: Why SMBs Win First, Enterprises Scale Later
Enterprise event tech buyers in India are slower, more political, cheaper than they claim. SMBs adopt faster, pay sooner, and create the revenue velocity needed to survive. The real scaling happens when you've trained 50,000 SMB operators to expect digital workflows.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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