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Sector Thesis·4 min read·Week 20

Event Tech's Niche Trap: Why Horizontal Wins After Year 3

Event tech founders chase niches—weddings, conferences, corporate retreats. Each niche is defensible for 18 months. But India's event market grew 22% YoY to $12B. Winners shift horizontal by year three, or they plateau.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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Event Tech's Niche Trap: Why Horizontal Wins After Year 3 · Aletheia Insights