Event Tech PLG in India: Free Tier Design for 100M Events
Event tech in India has 40M+ annual events but minimal software adoption. Product-led growth works here only if free tier fits the organizer's unit economics. We map the conversion funnel from discovery to paid.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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