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Sector Thesis·4 min read·Week 2

Event Tech PLG in India: Free Tier Design for 100M Events

Event tech in India has 40M+ annual events but minimal software adoption. Product-led growth works here only if free tier fits the organizer's unit economics. We map the conversion funnel from discovery to paid.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#event-tech#product-led-growth#india-stack#pricing-strategy

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Event Tech PLG in India: Free Tier Design for 100M Events · Aletheia Insights