Event Tech Recurring Revenue: Subscription vs Usage in India
Event tech in India generates revenue through tickets, not software. Building recurring revenue requires choosing between subscription (venue/organizer contracts) or usage (per-event fees). Subscription models show 85-90% NRR but demand upfront credibility. Usage-based models scale faster but churn at 40-60% annually.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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