Fashion Tech's Real Growth Engine: Referral Loops, Not Marketing Spend
Indian fashion tech startups are scaling not through ads but through word-of-mouth and referral mechanics. The combination of India Stack identity verification and WhatsApp's 500M active users creates structural advantages for viral loops that global players cannot replicate.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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