Fashion Tech Retention: What 40% Monthly Churn Actually Means
Fashion tech in India burns users like fast fashion burns inventory. Seed-stage benchmarks show 40-50% monthly churn is normal. Series A companies hitting 25-30% churn are rare but viable. UPI + inventory visibility are changing the game.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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