Fashion Tech's Real Problem: Customer Success, Not Traffic
Fashion tech in India conflates growth with retention. The sector hemorrhages 40-60% of customers within 90 days. Customer success metrics—churn rates, expansion revenue, health scores—separate sustainable businesses from burnout factories.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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