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Sector Thesis·3 min read·Week 26

Decision Fatigue in Fashion Tech: Why Founders Burn Out

Fashion tech founders in India face 40+ daily operational decisions. Most burn out within 18 months. Structuring choice architecture can cut decision load by 60% and extend founder runway.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#fashion-tech#founder-operations#india-stack#decision-architecture

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Decision Fatigue in Fashion Tech: Why Founders Burn Out · Aletheia Insights