Fashion Tech in India: Direct Brand or Platform Embed?
Fashion tech startups in India face a hard choice: build direct consumer brands or embed into existing e-commerce platforms. The math shows embedded plays capture 70% faster user growth but surrender margin and control permanently.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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