Why Fashion Tech Founders Hide Their Startups From Parents
Fashion tech startups in India face unique pressure: founder families view the sector as frivolous compared to IT or hardware. This invisible cost shapes hiring, capital allocation, and exit decisions. Understanding family dynamics is as critical as understanding unit economics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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