Fashion Tech PMF in India: Signals vs. Noise
Fashion tech founders in India chase vanity metrics instead of unit economics. Real PMF emerges when repeat purchase rates exceed 40% and CAC payback stays under 90 days. Most fail confusing traffic with traction.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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